Contents
- Small appliance sales statistics: U.S. market size and category growth
- small appliance sales statistics: European small appliance unit sales by category
- small appliance sales statistics: Indian small appliance category volumes
- small appliance sales: Indian small appliance category sales value
- small appliance sales: Indian small appliance category growth
- French small appliance sales and category trends
- Sources
Small appliance sales statistics: U.S. market size and category growth
U.S. retail sales for total small appliances reached $44.94 billion in the 12 months ending December 2025, an increase of 1.0% versus 2024. The total provides a broad market reference, while the named segments below show how performance differed across parts of the category. These figures are retail dollar sales and year-over-year changes, not unit volumes. Source: 2026 IHA MarketScope, 2025 Retail Housewares Sales, PDF page 2
| U.S. retail segment | 2025 sales | Change vs. 2024 |
|---|---|---|
| Total small appliances | $44.94 billion | +1.0% |
| Personal Care | $10.93 billion | −0.6% |
| Home Comfort & Water Filtration | $10.57 billion | +1.9% |
| Floorcare | $8.40 billion | −1.0% |
The segment figures show a mixed year. Personal Care and Floorcare had negative dollar changes, while Home Comfort & Water Filtration grew. The total small-appliance figure therefore should not be read as a uniform growth rate for every product family. Each row is reported separately in the source table, whose period is 12 months ending December 2025 versus the prior year. Source: 2026 IHA MarketScope, 2025 Retail Housewares Sales, PDF page 2
Kitchen Electrics accounted for a $13.84 billion retail category in 2025, up 4.1% from 2024. The source lists several components with different results: Blending/Processing/Mixing recorded $2.61 billion and +3.6%; Coffee/Espresso recorded $3.06 billion and +6.1%; Heating Appliances recorded $4.94 billion and +1.0%; and All Other Kitchen Electrics recorded $3.23 billion and +7.7%. These are the printed sales and percentage changes for the same U.S. reporting period. Source: 2026 IHA MarketScope, 2025 Retail Housewares Sales, PDF page 2
Kitchen Electrics’ overall increase sits alongside the weaker results for Personal Care and Floorcare. Within the kitchen grouping, the listed sales values and rates vary considerably; the all-other category had the largest reported percentage increase among these selected rows, while Heating Appliances had the smallest positive change. The figures describe retail dollar performance and do not indicate how many appliances were sold or why sales changed. Source: 2026 IHA MarketScope, 2025 Retail Housewares Sales, PDF page 2
small appliance sales statistics: European small appliance unit sales by category
APPLiA member data recorded 67.7 million small-appliance units traded in Europe in 2024, compared with 84.0 million in 2023. The report gives the year-over-year evolution as −19.4%. This is a measure of units traded, rather than a retail-value estimate, and its scope is the member data represented in APPLiA’s statistical report. Source: APPLiA Statistical Report 2023–2024, “Units traded in Europe,” PDF page 46
| European product group | 2023 (million units) | 2024 (million units) | Evolution |
|---|---|---|---|
| Coffee machines | 28.0 | 20.5 | −26.8% |
| Cooking | 9.8 | 10.9 | +11.5% |
| Food preparation | 18.6 | 18.6 | −0.4% |
| Irons | 25.8 | 16.5 | −35.9% |
| Juicers | 1.8 | 1.3 | −30.7% |
The categories did not move in one direction. Cooking was reported higher in 2024, while coffee machines, irons and juicers all had lower unit counts and negative evolution rates. The food-preparation values are displayed as 18.6 million in both years, although APPLiA reports evolution of −0.4%. The report’s printed rate is retained here because the displayed unit counts are rounded. Source: APPLiA Statistical Report 2023–2024, “Units traded in Europe,” PDF page 46
These observations give a category-level picture of the change in European units traded between 2023 and 2024. They should not be treated as comparable to U.S. dollar sales: the sources count different things and cover different market definitions. The APPLiA table labels its unit measure in millions and identifies member data as its source. Source: APPLiA Statistical Report 2023–2024, “Units traded in Europe,” PDF page 46
small appliance sales statistics: Indian small appliance category volumes
Euromonitor’s India sample report lists 122,812.3 thousand units for total small-appliance sales in 2023. Its category table also reports air-treatment products at 50,297.8 thousand units; small-cooking appliances at 19,946.0 thousand; food-preparation appliances at 17,066.1 thousand; irons at 17,568.7 thousand; and personal-care appliances at 16,594.1 thousand. The table’s unit is “‘000 units,” so these figures are thousands of units, not individual appliances. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 23
| India small-appliance category, 2023 | Sales volume (‘000 units) |
|---|---|
| Small Appliances | 122,812.3 |
| Air Treatment Products | 50,297.8 |
| Small Cooking Appliances | 19,946.0 |
| Irons | 17,568.7 |
| Food Preparation Appliances | 17,066.1 |
| Personal Care Appliances | 16,594.1 |
| Heating Appliances | 872.0 |
| Vacuum Cleaners | 467.4 |
Air Treatment Products is the largest listed subcategory by reported volume in this selection, at 50,297.8 thousand units. Other listed categories range from 19,946.0 thousand small-cooking appliances to 467.4 thousand vacuum cleaners. These rows describe the 2023 estimates in the report’s actual-sales table; they are not forecasts. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 23
The Euromonitor sample states that some of its content and data have been changed. The historical values here reproduce the displayed figures, with that limitation in mind. The category totals should be read using the report’s labels: the total “Small Appliances” row and its product-category rows are presented as the source defines them. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 23 and sample-report notice
small appliance sales: Indian small appliance category sales value
The same India report gives total small-appliance sales value of INR 799,352.0 million in 2023. Air Treatment Products recorded INR 570,549.8 million. Listed values for other categories include INR 105,761.3 million for Small Cooking Appliances and INR 68,209.4 million for Food Preparation Appliances. The source’s unit is INR million, and the values come from its actual-sales table through 2023. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 24
| India small-appliance category, 2023 | Sales value (INR million) |
|---|---|
| Small Appliances | 799,352.0 |
| Air Treatment Products | 570,549.8 |
| Small Cooking Appliances | 105,761.3 |
| Food Preparation Appliances | 68,209.4 |
| Personal Care Appliances | 34,511.9 |
| Irons | 13,977.6 |
| Vacuum Cleaners | 3,762.5 |
| Heating Appliances | 2,579.5 |
Air Treatment Products also leads the listed categories by value, at INR 570,549.8 million. The table separately reports values for Small Cooking Appliances, Food Preparation Appliances, Personal Care Appliances, Irons, Vacuum Cleaners and Heating Appliances. Those labels and amounts are reproduced as printed; no currency conversion or additional market-share calculation is applied. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 24
The value figures are not directly interchangeable with the U.S. dollar sales results: they use INR million and refer to the Indian market estimates in this sample. Euromonitor notes that some content and data in the sample have been changed, so the displayed historical values carry that source limitation. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 24 and sample-report notice
small appliance sales: Indian small appliance category growth
India’s small-appliance volume growth was 3.9% in 2022/23. For 2018–23, the report lists a 1.2% compound annual growth rate (CAGR) and 5.9% total growth. These are volume-growth measures, distinct from the report’s current-value growth table. The category results below show how the two time frames differ by product type. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 25
For volume growth, Air Treatment Products recorded 4.0% in 2022/23, with 0.0% CAGR and 0.2% total growth over 2018–23. Food Preparation Appliances recorded 1.2%, 0.8% and 4.1% on those same measures. Small Cooking Appliances posted 2.0%, 2.4% and 12.5%, while Vacuum Cleaners posted 2.0%, 3.0% and 16.0%. The order in each set is 2022/23 growth, 2018–23 CAGR and 2018/23 total growth. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 25
Personal Care Appliances showed 6.4% volume growth in 2022/23, a 9.1% CAGR and 54.9% total growth over 2018–23. Irons had 6.0% volume growth in 2022/23, alongside a −1.8% CAGR and −8.5% total growth over 2018–23. Heating Appliances registered −0.7% for 2022/23, −7.8% CAGR and −33.5% total growth. The latest annual measure and longer-period measures therefore vary within the same category. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 25
For current value, total small-appliance growth was 7.7% in 2022/23, with an 8.9% CAGR and 53.0% total growth over 2018–23. Air Treatment Products recorded 7.8%, 9.7% and 59.2% for those periods. Food Preparation Appliances recorded 4.9%, 4.6% and 25.4%, while Heating Appliances recorded 4.6%, −4.1% and −18.8%. These are current-value growth rates, not volume growth. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Table 26
The distinction matters when reading the Indian series: Table 25 measures volume growth, while Table 26 labels its figures current-value growth. For example, the total category’s 2022/23 volume growth is 3.9%, while its current-value growth is 7.7%. The report presents both measures, and neither should be substituted for the other. Its sample-data caveat applies to these displayed historical tables as well. Source: Euromonitor, Small Cooking Appliances in India – Category Analysis, Tables 25–26 and sample-report notice
French small appliance sales and category trends
France’s small domestic appliance market, described in the GIFAM review as PEM, sold 61.3 million products in 2025 and generated €4.41 billion in revenue. The review reports market growth of 2.9% versus 2024. These figures combine a product count, market revenue and year-over-year change; they describe the French market and should not be treated as a Europe-wide total. Source: GIFAM press release archive, 2025 appliance market review
Floorcare represented one third of PEM value and grew 9.2% in value in 2025. Within that category, wet-dry vacuum sales rose 66% in value, equivalent to €127 million in additional revenue in one year. Robot-vacuum sales reached €295 million in revenue and grew 28% in value. Window-cleaner sales increased 34% in value. The review reports these as category trends for the 2025 market. Source: GIFAM press release archive, 2025 appliance market review, floorcare passage
Home-comfort appliances accounted for 8% of PEM value and grew 29.5% in value in 2025. The review reports mobile air-conditioner sales up 85% in value, fan sales up 74.5%, and mobile-radiator sales up 7.8% in value. Those rates apply to the named products and do not represent the entire small-appliance market. Source: GIFAM press release archive, 2025 appliance market review, home-comfort passage
Cooking represented 16% of PEM value and was down 0.3% in value in 2025. Air fryers grew 9.1% in value during 2025, after +129% in 2024; the review also reports €304 million in revenue and nearly 3.4 million units sold in 2025. Electric barbecues and planchas grew 6.7% in value. The category-level decline and product-level increases are both part of the review’s account, and the figures refer to different levels of aggregation. Source: GIFAM press release archive, 2025 appliance market review, cooking passage
Across these markets, the measurements cover different geographies, product definitions and types of activity. The U.S. figures are retail dollars; APPLiA reports European units traded; the India tables present market estimates for units, value and growth; and GIFAM describes French retail sales and trends. Those distinctions allow each series to be read on its own terms without implying that the amounts or growth rates are directly comparable.